4 Tips for developing an SEO content strategy

Content is the most important part of developing an SEO strategy since it is the

reason people are visiting the website. Google likes the websites that are up to date

with new content posted often. Content is there for your readers as a tool to invite

and then enlight. You should write in the same language as your readers – answering

in a way that predicts their question.

Set your goals

First of all, you should define your goals. You should consider is what you are

looking for driving sales or increasing traffic and return readership.

Your goals will determine the type of content you should be focusing on.

Know your audience

You should have a lot of information about your audience from surveys and analytic

software. That will help you put yourself in their shoes and consider what would

they look for. Think about content that would interest them and visual effects that

would engage them.

Use your goals and your audience to create keywords

SEO content is all about the keywords that point to what your audience cares about.

You should think about the broad search terms. Then consider the questions your

audience might type in Google when searching for the content you are supposed to

provide. Don’t forget to consider variations of those words. Keywords should be

bolded and the most important ones included in the first two passages. The first

sentence should include the most important keyword.

Use an editorial calendar and always have original content

Having a schedule that dictates when you should post new content and what type it

should be is a great help in developing an SEO strategy. This is especially good if

you have a blog where new content is the most important thing.

Google doesn’t like duplicated content because his users don’t like seeing the same

results of a search. Unoriginal content can negatively influence the position of your

website in search engines.